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Why Choosing the Right Website Designer Matters


Business owners never stop thinking about their businesses. If you’ve ever run your own business you don’t need me to tell you how much your business occupies your mind, on and off the job. Having a website designer working for you means that you're not the only one thinking about it.


When it comes to growing a business, having the right team of people is essential. Having a website guy on board can be one of the best decisions you make in terms of growing your business. With the right web designer, you can maintain your online presence, increase customer engagement, and ultimately grow your business.


A Case-in-point


A few weeks ago, I had a client who was thinking about expanding to another state in a few months. I told him I would put up a website in that state to start the clock on getting an organic search ranking there. Even if he didn't end up expanding to that state, it wouldn't hurt to get the ranking (I could just take down the site). However, if he does decide to go there, he'll have less time to wait to start getting leads.


I looked this morning and the site I built for him already ranks fifth in the prospective state for his primary keyword (credit card processing). For reference, he is #1 on Google in his home state and #1 on Google Maps. He still hasn't made the decision to open an office there, but his phone is already ringing.


When I was chatting with him this morning about all of this, another idea occurred to me. I had built a really powerful lead capture form for a client in another industry (a law firm) that was bringing in new leads every single day. I told my client about it and suggested I do something similar for him. He's understandably excited.



This happens to me all the time. I will be thinking about a client's website and an idea will come to me that worked well on another client's site. Sometimes a completely new idea will come to me, or a client will tell me about something that's working for them through another agency.


It’s this robust wealth of knowledge and experience that makes a dedicated website designer such a valuable asset. If you don't have a website professional working for you, you need one.


Keeping Track of the Nitty-gritty


Having a website guy means that you have someone who is always up-to-date with the latest trends in web design and development, and lead generation. It’s essential to stay ahead of the curve when it comes to technology in order to remain competitive. We can also advise on how to optimize your website for maximum user experience, leading to better conversion rates and higher sales.


We keep track of analytics data in order to gain insights into where customers come from, how much time they spend on each page/post etc., which can then be used by marketers or business owners themselves for further improvements down the road! All this combined makes having a website guy around really helpful when trying to grow a business online – it’s like having an extra set of eyes looking over things 24/7 without needing too much extra effort from entrepreneurs themselves!


Staying Competitive on Google


Another benefit of hiring a website guy is that they know how to build an effective content strategy. Content plays a key role in driving traffic to your site as well as influencing customers’ decision-making process when buying goods or services from you. The content needs to be relevant, engaging, and informative in order for customers to trust your brand as well as take action upon visiting your site. A web designer can help ensure that all these elements are present on every page or post on your site through various strategies like creating keyword-rich titles, producing interesting visuals, setting up engaging CTAs, etc., all designed to give users a great experience while increasing the chances of getting more sales leads from them too.


A website guy also understands search engine optimization (SEO). SEO is an important part of any digital marketing strategy because it helps your site rank higher on Google searches which increases visibility and traffic flow onto your site organically; meaning more potential customers that could bring in more revenue for you at no additional cost! By hiring a website guy who knows SEO well enough, they can help optimize all aspects such as page titles and meta descriptions, content flow and structure, backlinks, etc., so that search engines recognize them quickly and display them at the top of their result pages - thus granting more exposure and leads for businesses on the web!


The Takeaway


Having someone dedicated solely to managing an online business’s web presence is irreplaceable when it comes time for growth activities especially since such positions require specialized knowledge and skills which most entrepreneurs lack; thus making it a wiser choice than leaving such tasks in the hands of less experienced individuals. With the help of a website guy, not only can you rest assured that your website is exceeding the competition, but also achieve better conversion rates and greater ROI just by optimizing certain aspects regularly - allowing you time to focus more attention on other tasks more in line with your specialty.

Of course, I'd love to be your website guy. Whether you’re a Mom & Pop outfit or a firm with a national presence, my experience makes me a good fit. Call me today and let's discuss how we can start working together to grow your business.


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