All too often small business owners can’t be bothered to pursue leads to the end. They tell themselves things like:
"If they call me for a quote, I'll call them back and leave a message. After that, I'm not wasting my time."
That attitude, shared by 44% of small business owners, will leave 90% of your leads unsold. You aren’t likely to immediately make a sale without pursuing customers who have expressed interest in your service. On average, it takes 8 attempts to reach a lead. Other studies show that 95% of leads can be reached with 6 tries.
That being said, it seems like there are simply not enough hours in the day for you as a small business owner to tackle all of the tasks on your plate. You might find yourself thinking something along the lines of:
"I am a one-person business. I don't have time to keep chasing these people."
Hey, we get it. You don't have time to make 6 or 8 callbacks to every person that ever asks you for an estimate. But here’s the thing: You don't have to. That's what sales automation is for.
Sales automation from Simple.biz refers to technologies that take care of the grunt work for you. Through sales automation, we can turn your website into a powerful follow-up tool. You can focus on your business while your website goes to work following up with your leads. Your website will never get tired of reaching out to your customers, and it never decides, "Oh, forget it. They must not be interested."
Here’s how it works:
1. When someone reaches out to you for an estimate - leaving you a voicemail, text, or email - you of course call them back. Leave a message if you have to. While automation is a powerful tool, it’s important to show your customers a human face to your business whenever possible.
2. Immediately input their phone number into a form we build on your site. The system then reaches out to them 8 items over several weeks to invite them to schedule an appointment on your online calendar (which we set up for you) or gets them to text you a question about your services. These follow-ups can mean big numbers for your business, with even a single follow-up email accounting for up to 22% more conversions than campaigns without follow-ups. If they schedule a specific time to talk or meet, you will get a text message with the appointment information.
3. If someone submits an inquiry on your website, their information is automatically added to the system. You don't have to do anything. The system just reaches out to them by itself 8 times without you so much as lifting a finger.
As a small business owner, if you have time to reach out to people 8 times, you must not have much business. Don't waste your time. Let our sales automation tool take care of it for you!
“Can This System Get My Customers to Leave Good Reviews for Me Online, Too?”
It would be a wonderful world if all of your happy customers would leave a review of their own volition. Unfortunately, it seems like it’s the unhappy ones who always do. The only way to get your fans to share their experience is through review automation, which is using the same set of tools that make sales automation work. The fact of the matter is that most happy customers are perfectly willing to leave a review, they just might need some gentle reminders. Studies show that 70% of customers are perfectly willing to leave a review, they just need to be asked to do so. Through review automation, your customers will be given just the motivation they need to leave you that positive review and boost your public-facing approval rating.
Automation is a powerful tool for small businesses to seize leads and convert interest into real sales. They take the guesswork out of follow-ups and free up your time to focus on what really matters. This is where the sales and review automation experts at Simple.biz can deliver real results for you and your business. When you are ready to take your business to the next level, please don’t hesitate to reach out to us. We’ll be with you every step of the way.