As a website company, you'd probably expect us to plead the case that a website is all the advertising you need. The truth is that nothing beats a simple, high-ranking website for generating engagement from people already interested in your products or services. That being said, a phone call allows business owners to find prospects who are only moderately interested in your services but not interested enough to do a Google search.
Cold calling has been a staple in sales and marketing for decades, and for good reason. Despite the rise of digital marketing techniques, cold calling remains one of the most effective ways to generate leads. In fact, research suggests that companies that believe in the effectiveness of cold calling experience 42% more growth than those that do not.
Let’s take a look at some of the ways that a cold-calling campaign can generate leads, turn customer interest into conversions, and open your market in ways you’ve likely never considered.
Personal touch
One of the most significant advantages of cold calling is the personal touch that it provides. When you call a potential customer, you have the opportunity to speak directly with them and establish a personal connection. This personal connection can be invaluable in building trust and establishing a relationship with the customer.
Qualifying leads
Another advantage of cold calling is the ability to qualify leads. When you call a potential customer, you can assess their level of interest and determine whether they are a good fit for your product or service.
Through this qualification process, you can save time and resources by focusing on the most promising leads. In contrast, digital marketing techniques may attract a broad range of potential customers, many of whom may not be a good fit for your business.
Immediate feedback
Cold calling also provides immediate feedback. When you make a phone call, you can get an instant response from the customer, allowing you to quickly adjust your approach and respond to any objections or concerns. In this way, cold calling is akin to a survey technique that provides you with raw data to consider.
This immediate feedback can be invaluable in refining your sales and marketing strategies and ensuring that you are targeting the right audience with the right message.
Building relationships
Cold calling is an excellent way to build relationships with potential customers. By speaking with them directly, you can establish a rapport and begin to build trust.
Over time, this relationship can grow and develop into a long-term business partnership. This relationship-building process can be challenging with digital marketing techniques, which may not provide the same opportunity for personal interaction.
High conversion rates
Perhaps the most compelling argument for cold calling is its conversion rates. According to a study by the DMA, cold calling has an average conversion rate of 2.5%. While this number might not seem impressive at first blush, this conversion rate becomes colossal over time.
These conversion rates are due, in part, to the personal touch and immediate feedback that cold calling provides. By speaking directly with potential customers, you can address their concerns and objections in real time, increasing the likelihood that they will convert into a customer.
Cost-effectiveness
Cold calling is also a cost-effective way to generate leads. While digital marketing techniques can be expensive, cold calling requires only a phone and a list of potential customers.
Moreover, by qualifying leads and focusing on the most promising prospects, you can maximize your return on investment and ensure that your resources are being used effectively.
Cold calling is the most powerful way to generate leads. It provides a personal touch, allows you to qualify leads, provides immediate feedback, builds relationships, has high conversion rates, and is cost-effective. While digital marketing techniques have their place in the modern business world, cold calling remains an essential tool for any company looking to generate leads and grow its business.
We are first and foremost a website company, but we also will let you borrow our calling team at very favorable rates. If you have a list you'd like us to call, reach out today and let us generate business for you!