Among the most rewarding aspects of this industry is the amount that I am able to interact with fellow business owners and fledgling entrepreneurs. I am often one of the first people they talk to when they come up with a new business idea or product. A question I frequently get asked is, “How do I market this idea?”
This question might seem like it would have a nebulous answer, but it’s actually quite simple.
1. Start with a simple, clear website
I cannot stress enough how important it is to build a website that prioritizes ranking on Google. Forget about the bells and whistles and make sure that you have a website that will actually get in front of your eyes. Google indexes search results based on criteria determined by its elusive (yet testable) algorithm, and it has preferences for features on websites. Having a neatly organized website with regularly updated quality content makes it irresistible to Google.
Okay, but why does Google ranking even matter?
Consider the following: Every second, Google indexes search results for around 99,000 queries. That’s 8.55 billion searches per day; 3.12 trillion searches per year! In fact, Google performs about 93.37% of all searches… worldwide. This is all to say that when people are looking for a product or service, they choose Google by a staggering margin.
That being said, it’s really not enough to be discoverable on Google. You should be aiming for the first page of search results.
If you had to guess a number, what percentage of people performing a search do you think click on the second page of results? If you guessed somewhere in the ballpark of 10%... you’re wrong! Only 0.63% of people even bother checking the second page of Google! This means that even if your business appears on the second page, potential customers are more likely to amend their search than bother clicking to the next page.
Clearly, your business needs to appear on that first page. So how do you do that?
Your website needs to be attractive, concise, readable, and, most importantly, engineered to appear at the top of the first page of relevant search results. That’s where we come in. I can build you a beautiful website that is laser-focused on attracting the customers who are looking for you.
2. Run a strategically implemented Google Ads campaign
Your advertising budget should absolutely include funds set aside for Google Ads. After all, by using Google Ads you are putting your business right in front of the folks who are actively looking for the service you provide on the most widely used search engine in the world. These are people who want to pay you. The trick is designing a campaign that works in tandem with your website to turn curious visitors into customers.
Google Ads campaigns might be one of the most effective ways to get eyes on your website, but without some guidance, you might fail to see clicks turn into conversions.
The most common issue that I see is that too many business owners play fast and lose with the parameters of their target clientele. Why advertise your brick-and-mortar location to folks who are searching in an area an hour and a half away? Why keyword capture for roof inspections when that’s not a service that you offer? Is your target keyword too specific, or is it not specific enough? These are all factors that lead to a customer becoming disinterested and leaving your page as quickly as they came.
This is where my company is invaluable to business owners. We help design a Google Ads campaign from the ground up, finding keywords that attract your target customers in the area they live. Remember, this is a type of marketing that by conservative estimates has an 800% ROI when properly implemented, so having a team on your side that knows how to implement a tailored campaign is essential.
3. Cold calling puts you in front of customers
The only bad lead is the one you never followed. Cold calling might sound outdated in a world united by the internet, but this couldn’t be further from the truth.
Google Ads and a strong Google ranking are paramount, but it’s equally important to be an active marketer. Google attracts leads, cold calling creates them. Perhaps even more importantly, cold calling allows you to follow up on leads rather than become a number on your analytics.
This is yet another area where we can help. For a price so reasonable you’ll wonder if you’re reading it right, we can set up an entire program based on generating and following up on leads for your company.
If you’ve got an idea bouncing around in your head that is just begging to be marketed, you’ve come to the right place. Let me build you a bespoke website that is targeted to your target customers, design a tailored Google Ads campaign, and start generating leads through cold calling.