We live in a brand new world in terms of marketing and growing a business. Long gone are the days when a clever slogan or an inflatable dancing tube man in front of your store are sufficient assets for maintaining a business. The evidence has been gathered and the jury has spoken: You need a website and a great one at that.
Whether you’re selling hunting gear, artisanal cheese, a cleaning service, or homemade apple pies, a quality website is essential to growing your business. Let’s take a look at the top five ways that a beautiful website will take your business to the next level.
1. Attract new customers
Back in the dark ages of phone books and newspaper ads, the potential customer base of any given small business was likely limited to the immediate vicinity of the business. Business owners could only attract customers by enticing passersby and building a reputation through word of mouth. Even then, there was a very real ceiling to business growth as the customer base was limited to the number of local customers who are interested in your specific business.
However, in the digital age, a great website will make it easy for new customers to find you, even if they are not in your immediate area. Having a website provides you with an invaluable commodity: Visibility. Through a simple Google search, customers from across the country can purchase your products and services without ever setting foot in your store. A quality website will increase your clientele from those who happen to walk by your store to anyone who is interested in what you do.
2. Make it easy for your existing customers to find you
That couple loved the new kitchen you built for them. It’s been a couple of years. Now it’s time for bathrooms. Surely they’ll call you again, right? Not if they can’t find you.
Make sure your existing customers can easily track you down. Also, they need to see that you’re still a thriving business. With a great website, you have a way to show past customers that you’re still open for new business. There is no easier sale than to someone who has already experienced your company at its best.
3. Demonstrate to the public that your business is on the cutting edge
We’ve said it a million times already, but Google is your best friend in growing your business. Accordingly, your website should work to keep Google happy. One of the factors that Google loves in a website is regularly updated content, and it prefers regularly updated websites because human beings prefer regularly updated content on websites.
Having a quality website provides you with the impetus that you need to keep your business looking active and popular through quality content. A regularly updated website keeps your website relevant to Google and makes it more attractive to potential customers.
4. It Increases Your Trustworthiness
Has a potential customer ever asked you, “Don’t you have a website?” Business owners without sites hear that a lot. Having a professional-looking website is basic expectation consumers have. It establishes credibility if you have one. Even more, it puts a question mark out there if you don’t.
In a world where business reviews are easily accessible and there is often a wealth of options for potential customers, people tend to be skeptical about their choices for where they spend their money. A high-quality website makes you more trustworthy to potential customers. A professionally designed website with regular, high-quality content such as blogs, updates, and recent testimonials shows customers that you provide a service that other people value, which in turn increases your value in their opinion. A website that has a chic, uncluttered, and modern look will be infinitely more appealing to potential customers than an old Geocities site that is gathering cobwebs in the corner. Therefore, investing in a website that looks active, popular, and engaging will help customers recognize your value and trustworthiness as a business.
5. Increase your sales
If you are only selling out of your brick-and-mortar, you are missing out on a profound amount of potential revenue. Online shopping is here to stay, and it’s only getting more popular. In fact, just last year in 2021, online sales grew by 14.2%. Not only do consumers appreciate the safety and convenience of online shopping, but it also allows them to purchase products and services that were previously unavailable to them in their area.
A quality website that is e-commerce compatible expands your reach and visibility and opens up an entirely new stream of revenue for your business. This is the future of business growth.
That all being said, not all websites are created equal. If you are looking to grow your business online, you need a sleek, one-of-a-kind website that is SEO optimized to funnel customers to your front door. We’re leaders in the industry for a reason: We have crack teams of web developers and content creators who have the experience and expertise necessary to take your business to the next level. When you’re ready to grow your business, make more money, and expand your client base, get in touch with us, and let us put our expertise to work for you.